Cinnamon is a hydrophobic ingredient. It means that it does not like water. Eating cinnamon by itself will cause you to cough immensely and may also cause you to choke. Morbidity aside, it definitely is a substitute for sugar. It does not have high calorie content like sugar. Moreover, cinnamon is rich in fiber. It can improve the health of your colon. This can also calm your blood sugar levels down to a minimum keeping you healthy.